Our 1% Promise

Running a sustainable company is more than mitigating our environmental impacts. Yes, that’s critically important to us, as is the treatment of our employees, our role in the community, conducting ethical corporate governance, and ensuring a world-class supply chain code of conduct. As such, we proudly dedicate 1% of our annual net sales to like-minded organizations, industry stewardship, and mission-driven efforts that preserve and enhance the quality of life for animals, people, and the Earth.

Animals

We’re committed to ensuring all of Earth’s animals have a high quality of life, so we follow the 5 domains of animal welfare in order to avoid unnecessary suffering while maintaining physical health and enabling behavioral freedom. That’s why we only work with partners that provide their animals with the 5 domains to ensure a positive, happy, well-lived life.

Five Domains

People

The Earth Animal family is devoted to creating happy, healthy lives for animals all over the world. But we also strongly believe in the health and well-being of people and the communities we share. When we come together in love and support of one other, Earth’s animals, and the planet itself, we can nurture this vital symbiotic relationship we share for the better.

Our Family Our Communities

Earth

Our journey to finding better alternatives to animal and planet care is never ending. We're on a continuous quest to better the Earth we call home, for the animals and people who share it.

Carbon Off-Setting

During the spring of 2020, we recognized how much traveling we do — from daily commutes to trade show travels — and the environmental impact of it all. So we set ourselves a new goal to offset our carbon impact: to create a tool for tracking our emissions throughout 2020 while reducing the impact of travel where possible. We made a commitment to offsetting our carbon impact, and we'll continue to measure our company-wide footprint and coordinate carbon neutral travel commitment through https://nori.com/, a new carbon purchasing platform seeking to reverse climate change by investing in regenerative farming.
 Carbon Off-Setting

Flex Forward

An estimated 300 million lbs of plastic pet food bags are generated each year, but 99% of that waste is not being recycled. We’re working toward a better future to reduce landfill waste and plastic released into the environment. Working together with the Pet Sustainability Coalition and Pet Food Experts Distribution, we’re proud to introduce a project we call Flex Forward - a return-to-retail flexible packaging take-back program. Any branded packaging was accepted during the pilot period, we are now in phase 2 of the project: analyzing results and determining end of life impact opportunities for the recycled plastics. We're excited to share more in the near future!
 Flex Forward

Life-Cycle Assessment

In order to know the true impact your business has on the world around us, a company will need to track and evaluate processes from start to finish in order to make the most informed decision possible. In 2019, we conducted a cradle-to-grave, Life Cycle Assessment (LCA) on our Wisdom™ Dog Food packaging to ensure we were using the most up to date data available when making packaging decisions. This assessment measured the overall environmental impacts of all of our different sized pouches, including shipping cases and pallets, and included impacts from raw material sourcing, manufacturing, shipping, and end of life disposal. We studied 3 different readily available packaging types, regardless of cost, and chose the most environmentally friendly material for all of our flexible packaging, brand wide. We are also closely monitoring flexible packaging trends and we plan to continue to use science-based data to inform all future decisions. future packaging decisions
 Life-Cycle Assessment

Collateral & Displays

In our enduring efforts to protect and nurture the planet, we believe in finding new, innovative ways to package, market, and display our products. Every little bit can have a great impact, so whether it’s our reusable shopping bags made from plastic bottles, or our single-material dog food bags (designed for maximum recyclability), you’ll always find we take precious care in choosing what materials we use.
 Collateral & Displays

Proud Member of the Pet Sustainability Coalition

The Pet Sustainability Coalition (PSC) was founded in an effort to minimize the waste created from pet food and treat bags. We’re proud to be partnering with them to do our part in reducing litter and waste and increasing transparency and awareness.

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