Our 1% promise is designed to quantify our intent as a company that truly cares and ensure we are fully accountable as we strive to lead from the front and by example on what it means to practice good corporate citizenship. Stewart Shanley, EA CEO
Sustainability, by definition, means meeting the needs of the current generation without compromising the ability of future generations to thrive.
At Earth Animal, our mission is to preserve and enhance the quality of life for animals, people, and the Earth – so sustainability is baked into our DNA. We honor our commitment to our mission and sustainability through our 1% Promise.
What is Earth Animal’s 1% Promise?
It’s our promise to have big, bold impact on the world around us! And we are able to do this through B Corp Certification as well as our long-established commitment to use 1% of our annual net sales to strengthen programs that pioneer a more sustainable future for all of us. We invest in a more sustainable future for the pet industry, fund initiatives that improve the sustainability of our internal operations and support efforts helping animals, people, and the Earth.
Our Commitment to the Environment
We only have one planet to call home and if we don’t take care of it, it may not take care of us for very much longer. Through our work with leaders in the environmental movement, we have committed to reducing our dependence on plastics in our packaging.
Transitioning away from plastic packaging
Plastic packaging is one of the biggest environmental threats from the pet industry with over 300 million pounds of plastic packaging ending up in landfills every year. We are committed to addressing the global impact of our own company while modeling a way for others in the industry.
We started transitioning all our new packaging to a mono-structure film that can be recycled with store take-back programs, and we are committed to transitioning all packaging to a recyclable option by 2025.
We joined the Sustainable Packaging Coalition (North America), the leading voice on sustainable packaging with a membership that encompasses the entire supply chain.
As a member of the Sustainable Packaging Coalition, we partner with How2Recycle and have added their logo and information to each new packaging run. All our packaging will have the How2Recycle logo on it by the end of 2023. This simple system takes the guesswork out of common numerical recycling icons that are often confusing or inaccurate.
Establishing better plastics practices with Pet Sustainability Coalition and rePurpose Global
Today, more than 50% of our packaging is made from recyclable and recycled materials. But we know we need to go further. That’s why we are a founding donor and signatory of the PSC Packaging Pledge, committing to transition 100% of our plastic packaging to recyclable, reusable, or compostable by 2025.
We also take action by being certified plastic neutral with rePurpose Global since 2021. Through our partnership, we are removing a much plastic from nature as we use in our business. In 2022, we recovered 103,459 lbs. of nature-bound plastics from the ocean.
Buying carbon removal tokens
In 2022, we partnered with Native and their HelpBuild™ Carbon Offset project programs. Our specific support project is the Northern Great Plains Regenerative Grazing Project in Montana by purchasing 238 tons of carbon removal.
These are just some of the ways we put our 1% Promise to work to build a more sustainable future. It’s our promise to have a big, bold impact on the world around us. And, every person who purchases an Earth Animal product joins the community of people contributing to a more sustainable future. Thank you for being an Earth Animal!
