In order to know the true impact a business has on the environment, you need to track and evaluate processes from start to finish.
In 2019, we conducted a cradle-to-grave, Life Cycle Assessment (LCA) on our Wisdom™ Dog Food packaging to ensure we were using the most up to date data available when making packaging decisions. This assessment measured the overall environmental impacts of all of our different sized pouches, including shipping cases and pallets, and included impacts from raw material sourcing, manufacturing, shipping, and end of life disposal. We studied 3 different readily available packaging types, regardless of cost, and chose the most environmentally friendly material for all of our flexible packaging, brand wide.
We are also closely monitoring flexible packaging trends and we plan to continue to use science-based data to inform all future decisions.