Loving animals means caring about all of them.
We love nurturing the animals in our families. And we also know it takes a toll on other animals to make pet food. That tension isn't lost on us; it's why we take animal welfare so seriously.
We believe we have a responsibility to every animal touched by our business, the pets we nourish, and the animals we source from. This page explains how we're working to honor that responsibility.
The pet industry's first
formalized Animal
Welfare Framework
We created this framework because we needed one. The pet industry didn't have a standard for thinking about the welfare of animals in the supply chain, so we built our own, based on science that's been used in animal agriculture for decades.
Our framework is modeled after the Five Domains of Animal Welfare, a scientific structure that assesses welfare by looking at both physical needs and emotional experiences. It acknowledges that animals feel things, and that a truly good life requires more than just survival.
All animals deserve a good life
What 'humanely sourced' means to us
Animal welfare science shows that true well-being goes beyond nutrition, environment, health, and behavior. It must also include an animal’s mental state. We look for care that supports more positive than negative experiences throughout an animal’s life. When that balance is achieved, we consider the animal to have lived a “good life,” and that principle guides how we source every animal-based ingredient.
Wisdom recipes are made with:
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Global Animal Partnership (G.A.P.) Certified Poultry
G.A.P. is a third-party certification program with tiered welfare standards. Our chicken is G.A.P. Step 3 Certified and our turkey is G.A.P. Step 1 Certified, meaning enriched environments, more space, and better living conditions.
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Ocean Wise & Marine Stewardship Council (MSC) Certified Seafood
Our wild-caught fish comes from sustainable fisheries certified by Ocean Wise and MSC, protecting ocean ecosystems while meeting our quality standards.
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Grass-Fed & Pasture-Raised Proteins
Our venison, beef, and bison come from animals raised on pasture, free to graze and move naturally.
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Cage-Free Eggs
All eggs used in our products come from cage-free hens.
We believe that all animals deserve to live a good life, and therefore we have a fundamental responsibility to protect and advocate for the animals in our families and those that are born, raised, and slaughtered for our pet foods.
Accountability is not a destination.
This is where we are so far.
B Corp certification. Plastic neutral. 1% for the planet. These are not just badges. They are commitments with consequences. As a public benefit corporation, our obligations to people, animals, and planet are in our charter. And we are not done yet.
