Apothecary

Rooted in nature for everyday wellness. 

  • Veterinary-Formulated
  • Made in the USA - globally sourced ingredients
  • Support for the 8 most common ailments
  • Veterinary Formulated
  • Health without harm
  • A fiercer kind of care
  • For all the years ahead

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Nature always
had the answers.

Even the healthiest dogs and cats have off days. Stress happens. Digestion wobbles. Skin flares. Dr. Bob Goldstein's Apothecary is an holistic range of plant-based supplements, built across four decades of veterinary practice to support the eight most common wellness needs. Available in liquids, powders, and topicals, so you can find the right support in the format that fits your routine.

Veterinary formulated

Clinically formulated with over 45 years of holistic veterinary experience. Every product is designed to support common wellness needs gently and purposefully, so you can feel confident in what you're giving.

Plant-Powered

A holistic range of plant-based remedies crafted to support vitality and comfort, addressing the eight most common wellness needs naturally and without compromise.

Clinically Formulated for Efficacy

Natural doesn't mean passive. Every Apothecary formula is built with clinical intent: the right botanicals, in the right concentrations, for results you can actually see and feel.

Veterinary Formulated

By Dr. Bob Goldstein

Every powder, cleanser, and topical in our Apothecary is developed by Dr. Bob himself, grounded in decades of clinical work with dogs and cats. Time-honored botanicals, chosen with intent and held to a modern veterinary standard, designed to support daily care from the outside in.

What makes Apothecary different

Thoughtful herbal formulas

Time-honored botanicals chosen with purpose

A ritual of care

Powders and topicals that fit easily into daily care

ingredient intent

Crafted with a high standard for label clarity

Not sure where to start? That's exactly why we're here.

With eight needs, choosing the right Apothecary product might take a conversation. Our team of experts can help you find the right combination for your dog or cat. 

Talk to our team

Loved by dogs and cats

Trusted by pet parents

The answer isn't always a prescription. Sometimes it's a plant

Your Questions, Answered

You ask and we answer! FAQs about the Apothecary line.

What is the Apothecary line?

The Apothecary line is our collection of veterinary formulated herbal remedies and supplements, designed to support the most common conditions dogs and cats face, naturally. Formulated by Dr. Bob Goldstein, who has been creating products since 1979, this line is rooted in decades of holistic veterinary practice and real-world use. Our herbal remedies are crafted in Vermont with our Master Herbalist, using thoughtfully sourced plants and time-tested formulations.

The full line up:

Liquid Herbal Drops Targeted herbal blends for specific wellness needs:

  • Aches & Discomfort
  • Allergy & Skin
  • Calmness
  • Clean Mouth, Gums, & Breath
  • Cough, Wheeze, & Sneeze
  • Immune Support
  • No More Runs
  • No More Worms
  • Urinary & Kidney Relief
  • Vital Eye

Powder Supplements Daily support for digestion and nutrition:

  • Healthy Digestion
  • Healthy Weight
  • Stop Eating Stool

Topical Herbal Solutions:

  • Clean Ears Ear Wash
  • Clean Eyes Eye Wash
  • For Their Skin Herbal Relief Balm

All products are NASC Certified (where applicable) and backed by over 45 years of holistic veterinary expertise. Made in the USA with globally sourced ingredients.

Shop the Apothecary collection.

How long have these formulas been around?

Our Apothecary formulas have over 30 years of heritage.

Earth Animal was founded in 1979 by Dr. Bob and Susan Goldstein. Dr. Bob, an integrative veterinarian, began developing herbal formulas in his practice decades ago. Long before "holistic/integrative pet care" was mainstream.

The Apothecary story:

  • Our Supplement Formulas developed through decades of clinical veterinary practice
  • Crafted by a master herbalist in the Green Mountains of Vermont
  • Refined over 30+ years based on real-world results
  • Rooted in traditional herbalism, backed by modern understanding

These aren't new-to-market formulas chasing trends. They're time-tested blends that have helped countless dogs and cats over three decades. That's why we say we're "Rooted in Nature, Backed by Science".

How long does it take for supplements to work?

They don’t work overnight, and that’s the point. Our supplements are designed to support the body over time What to Expect

  • You may notice small changes within a few days
  • Most benefits build over 2–4 weeks of daily use
  • Continued use helps maintain balance long-term

Why It Takes Time: We’re not forcing a quick fix. We’re helping your dog or cat build from the inside out, supporting digestion, skin, immune function, and overall wellbeing in a way that lasts. For Best Results

  • Use daily, consistency is everything
  • Stick with it, don’t skip around
  • Give it time to do what it’s designed to do

A Simple Way to Think About It: You’re not flipping a switch, you’re building a foundation.

Stay consistent. Give it time. That’s when you’ll see the difference.

Can I give supplements to my pet if they're on medication?

If your dog or cat is on medication, it’s always best to talk with your veterinarian before adding anything new. Herbs and supplements can be incredibly supportive, but they can also interact with certain medications, depending on what your animal is taking. A Simple Approach

  • Start with a conversation with your veterinarian
  • Share the product or ingredients you’re considering
  • Take it slow and introduce one thing at a time

Why It Matters We believe in supporting the body naturally, but it has to be done thoughtfully and safely, especially when medications are involved.

Where are your ingredients sourced?

We source our ingredients globally and intentionally, because quality isn’t about one place, it’s about how it’s grown, handled, and held to standard. How We Choose Ingredients

  • Many herbs are wildcrafted or thoughtfully cultivated
  • Every ingredient is selected for its purity, consistency, and purpose
  • We work with partners who meet our expectations for quality and integrity

Our Standards Before anything goes into a product, it must meet strict requirements for:

  • Identity - exactly what it should be
  • Purity - clean and free from contaminants
  • Quality - consistent and effective

Our Commitment

  • NASC Quality Seal (where applicable)
  • Certified B Corporation™ - committed to people, animals, and the planet
  • Veterinary formulated with decades of experience behind every product

Where Our Products Are Made

  • Our Apothecary herbal remedies are crafted in Vermont with our Master Herbalist

Sourced with intention. Crafted with care. Held to one standard: ours

Are these supplements safe for cats?

In many cases, yes. Most of our Apothecary formulas are designed to support both dogs and cats, with dosing adjusted by weight. What Works for Cats

  • Our herbal drops (tinctures) are commonly used for cats
  • Select powders like Healthy Digestion can also be used

Same formula. Smaller amounts for cats. A Cat-Friendly Approach Cats like things on their terms.

  • Start with a small amount and build slowly
  • Mix into wet food or something they love
  • Keep it simple, and consistent

Pay Attention Every cat is different. If something feels off, pause and adjust. When to Check First If your cat has a health condition or is on medication, it’s always best to check with your veterinarian before starting something new.

Made for cats, too—just scaled and introduced thoughtfully

How do I find a holistic veterinarian?

If you're looking for a veterinarian experienced with herbal supplements and integrative care, here are some resources:

Professional directories:

  • AHVMA (American Holistic Veterinary Medical Association): ahvma.org — search their member directory
  • IVAS (International Veterinary Acupuncture Society): ivas.org
  • Chi Institute: tcvm.com — for Traditional Chinese Veterinary Medicine practitioners

What to look for:

  • Credentials in integrative, holistic, or complementary veterinary medicine
  • Experience with herbal supplements and nutraceuticals
  • Willingness to work alongside your primary veterinarian

If there's no holistic vet nearby:

  • Many holistic vets offer telemedicine consultations
  • Ask your regular vet if they're open to integrative approaches
  • Share our product information with your vet, they may be more supportive than you expect

Our products and your vet: All Earth Animal supplements include detailed ingredient lists and cautions. We encourage you to share this information with any veterinarian to ensure the best care for your pet.

Which Apothecary topicals or cleansers can I use on my cat?

Our gentle, botanical care products are designed to support skin, ears, and eyes in a more natural way.

Here's how each product is labeled:

Clean Ears Ear Wash

  • Labeled for dogs only
  • Not labeled for use on cats

Clean Eyes Eye Wash

  • Labeled for dogs only
  • Not labeled for use on cats

Skin Herbal Relief Balm:

  • Labeled for both dogs and cats
  • For topical use only
  • Apply a thin layer and monitor licking

If you're looking for cat-safe options, the Herbal Relief Balm is the product in this line that's labeled for cats. For ear or eye care, we recommend speaking with your veterinarian about the right approach for your cat.

When in doubt, your vet is always the best resource.

Good choices stack up.

Every bowl, every chew, every supplement is part of the same story.
Here is how to make the whole day count.

Exceptional nutrition.

Wisdom Air-Dried Dog Food

Make mealtime just as thoughtful as chew time. Wisdom Air-Dried food is crafted with gut-first nutrition to support healthy digestion, energy, and overall vitality. Use it as their daily food or as a nourishing topper.

Shop Wisdom Dog Food

Protection from the inside out.

Nature's Protection

More than a product. It's a practice. Protect against fleas & ticks with our herbal flea & tick program.

Shop Nature's Protection

Accountability is not a destination.
This is where we are so far.

B Corp certification. Plastic neutral. 1% for the planet. These are not just badges. They are commitments with consequences. As a public benefit corporation, our obligations to people, animals, and planet are in our charter. And we are not done yet.

Forty-five years of refusing to settle.

Two founders. One conviction. A refusal to accept what this industry calls good enough. Dr. Bob Goldstein on the science. Susan Goldstein on the conscience.

Over decades of holistic veterinary practice, Dr. Bob saw the same thing again and again: animals responding to plant-based support in ways that conventional medicine had overlooked. That experience became the foundation for Apothecary: a range of herbal supplements formulated with clinical intent, built around the eight most common wellness needs, and designed to work gently with your pet's biology rather than override it. Time-honored botanicals, held to a modern veterinary standard. 

Family owned since 1979, still guided by the same belief that started it all: that the animals we love deserve far better than they're usually offered. 

Earth Animal's story