Cleansers & Topicals
Rooted in nature for everyday wellness.
- Veterinary-Formulated
- Made in the USA - globally sourced ingredients
Shop by need
Nature always
had the answers.
Even the healthiest dogs and cats have off days. Stress happens. Digestion wobbles. Skin flares. Dr. Bob Goldstein's Apothecary is an holistic range of plant-based supplements, built across four decades of veterinary practice to support the eight most common wellness needs. Available in liquids, powders, and topicals, so you can find the right support in the format that fits your routine.
Veterinary formulated
Clinically formulated with over 45 years of holistic veterinary experience. Every product is designed to support common wellness needs gently and purposefully, so you can feel confident in what you're giving.
Plant-Powered
A holistic range of plant-based remedies crafted to support vitality and comfort, addressing the eight most common wellness needs naturally and without compromise.
Clinically Formulated for Efficacy
Natural doesn't mean passive. Every Apothecary formula is built with clinical intent: the right botanicals, in the right concentrations, for results you can actually see and feel.
Veterinary Formulated
By Dr. Bob Goldstein
Every powder, cleanser, and topical in our Apothecary is developed by Dr. Bob himself, grounded in decades of clinical work with dogs and cats. Time-honored botanicals, chosen with intent and held to a modern veterinary standard, designed to support daily care from the outside in.
What makes Apothecary different
Thoughtful herbal formulas
Time-honored botanicals chosen with purpose
A ritual of care
Powders and topicals that fit easily into daily care
ingredient intent
Crafted with a high standard for label clarity
Loved by dogs and cats
Trusted by pet parents
The answer isn't always a prescription. Sometimes it's a plant
Your Questions, Answered
You ask and we answer! FAQs about the Apothecary line.
Can I use Clean Ears to treat an ear infection?
Can I put Clean Eyes directly in my pet's eye?
Is the Skin Herbal Relief Ointment safe if my pet licks it?
Which Apothecary topicals or cleansers can I use on my cat?
Where are your ingredients sourced?
What is the Apothecary line?
How long does it take for supplements to work?
Good choices stack up.
Every bowl, every chew, every supplement is part of the same story.
Here is how to make the whole day count.
Exceptional nutrition.
Wisdom Air-Dried Dog Food
Make mealtime just as thoughtful as chew time. Wisdom Air-Dried food is crafted with gut-first nutrition to support healthy digestion, energy, and overall vitality. Use it as their daily food or as a nourishing topper.
Shop Wisdom Dog Food
Protection from the inside out.
Nature's Protection
More than a product. It's a practice. Protect against fleas & ticks with our herbal flea & tick program.
Shop Nature's Protection
Accountability is not a destination.
This is where we are so far.
B Corp certification. Plastic neutral. 1% for the planet. These are not just badges. They are commitments with consequences. As a public benefit corporation, our obligations to people, animals, and planet are in our charter. And we are not done yet.
Forty-five years of refusing to settle.
Two founders. One conviction. A refusal to accept what this industry calls good enough. Dr. Bob Goldstein on the science. Susan Goldstein on the conscience.
Over decades of holistic veterinary practice, Dr. Bob saw the same thing again and again: animals responding to plant-based support in ways that conventional medicine had overlooked. That experience became the foundation for Apothecary: a range of herbal supplements formulated with clinical intent, built around the eight most common wellness needs, and designed to work gently with your pet's biology rather than override it. Time-honored botanicals, held to a modern veterinary standard.
Family owned since 1979, still guided by the same belief that started it all: that the animals we love deserve far better than they're usually offered.
