Woman feeding her dog a No-Hide Roll in a natural setting with mountains in the background.
Woman feeding her dog a No-Hide Roll in a natural setting with mountains in the background.

Daily Health & Wellbeing

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daily defense
Immune Support Herbal Drops 2 oz. - Front of Package
$20.99

NEW: Save 20% with your first Autoship order

3 reviews
$20.99

NEW: Save 20% with your first Autoship order

17 reviews
$20.99

NEW: Save 20% with your first Autoship order

4 reviews
$23.99

NEW: Save 20% with your first Autoship order

3 reviews

Crafted with Heart + Science.

Heart without science is hope. Science without heart is just chemistry. For 45 years we have refused to choose between them. Every ingredient, every formula, every standard we hold is the result of that refusal. Veterinary expertise and genuine ethical conviction, working together. Because your dogs and cats deserves both. And so do you.

Veterinary-led. Always.

Every recipe, every chew, every formula is shaped by deep veterinary expertise because good intentions without knowledge are not enough.

Built on conscience. Held to account.

Gut-first philosophy. High welfare sourcing. B Corp certification. These are not separate initiatives. They are all expressions of the same founding conviction: that caring for animals and caring for the planet are the same thing.

Pet Parent stories

Your Questions, Answered

You ask and we answer! FAQs about No-Hide Rolls.

What is the Apothecary line?

The Apothecary line is our collection of veterinary formulated herbal remedies and supplements, designed to support the most common conditions dogs and cats face, naturally. Formulated by Dr. Bob Goldstein, who has been creating products since 1979, this line is rooted in decades of holistic veterinary practice and real-world use. Our herbal remedies are crafted in Vermont with our Master Herbalist, using thoughtfully sourced plants and time-tested formulations.

The full line up:

Liquid Herbal Drops Targeted herbal blends for specific wellness needs:

  • Aches & Discomfort
  • Allergy & Skin
  • Calmness
  • Clean Mouth, Gums, & Breath
  • Cough, Wheeze, & Sneeze
  • Immune Support
  • No More Runs
  • No More Worms
  • Urinary & Kidney Relief
  • Vital Eye

Powder Supplements Daily support for digestion and nutrition:

  • Healthy Digestion
  • Healthy Weight
  • Stop Eating Stool

Topical Herbal Solutions:

  • Clean Ears Ear Wash
  • Clean Eyes Eye Wash
  • For Their Skin Herbal Relief Balm

All products are NASC Certified (where applicable) and backed by over 45 years of holistic veterinary expertise. Made in the USA with globally sourced ingredients.

Shop the Apothecary collection.

How long does it take for supplements to work?

They don’t work overnight, and that’s the point. Our supplements are designed to support the body over time What to Expect

  • You may notice small changes within a few days
  • Most benefits build over 2–4 weeks of daily use
  • Continued use helps maintain balance long-term

Why It Takes Time: We’re not forcing a quick fix. We’re helping your dog or cat build from the inside out, supporting digestion, skin, immune function, and overall wellbeing in a way that lasts. For Best Results

  • Use daily, consistency is everything
  • Stick with it, don’t skip around
  • Give it time to do what it’s designed to do

A Simple Way to Think About It: You’re not flipping a switch, you’re building a foundation.

Stay consistent. Give it time. That’s when you’ll see the difference.

Can I give supplements to my pet if they're on medication?

If your dog or cat is on medication, it’s always best to talk with your veterinarian before adding anything new. Herbs and supplements can be incredibly supportive, but they can also interact with certain medications, depending on what your animal is taking. A Simple Approach

  • Start with a conversation with your veterinarian
  • Share the product or ingredients you’re considering
  • Take it slow and introduce one thing at a time

Why It Matters We believe in supporting the body naturally, but it has to be done thoughtfully and safely, especially when medications are involved.

When should I use Immune Support?

The immune system isn’t something you wait on, it’s something you support every day, especially when life puts pressure on it. Immune Support is designed for both proactive care and moments when your dog or cat needs extra resilience. When to use it proactively:

  • Seasonal shifts (cold, damp, or high-exposure times)
  • During stress (travel, boarding, new environments)
  • For senior pets or those needing extra support

Because stress, change, and environment can all challenge the immune system. When your dog or cat may benefit from extra support:

  • Low energy or just “not themselves”
  • Occasional sniffles or seasonal challenges
  • Skin or coat that feels out of balance
  • Times of recovery or increased demand on the body

Why it works: A blend of traditional herbs chosen to help the body stay strong, balanced, and responsive: Astragalus & Echinacea – help support a healthy, active immune response Elderberry – rich in antioxidants to help defend against everyday challenges Turmeric – supports a balanced inflammatory response Ashwagandha – helps the body adapt to stress, a key factor in immune health Together, they support the body’s ability to respond, recover, and stay in balance.

Because this is a potent blend, check with your veterinarian if your pet is pregnant, has underlying conditions, or is taking medications.

Can I give more than one liquid herbal drops at the same time?

Yes, you can. Just take a thoughtful, steady approach. How to Do It Right

  • Start with one product first
  • Give it about 1–2 weeks
  • Then add another if needed

This way you know what’s working, and what your dog or cat responds to Keep It Simple. More isn’t always better. Choose what your dog or cat truly needs, and stay consistent. Good Combinations Some products work well together when used intentionally, especially when supporting more than one area. What to Watch

  • Stick to the recommended amount for each product
  • Pay attention to how your dog or cat responds
  • If something feels off, pause and adjust

When to Check First If your dog or cat is on medication or has a health condition, it’s best to check with your veterinarian before combining products.

Start simple. Add thoughtfully. Stay consistent.

Browse all Herbal Drops.

Where are your ingredients sourced?

We source our ingredients globally and intentionally, because quality isn’t about one place, it’s about how it’s grown, handled, and held to standard. How We Choose Ingredients

  • Many herbs are wildcrafted or thoughtfully cultivated
  • Every ingredient is selected for its purity, consistency, and purpose
  • We work with partners who meet our expectations for quality and integrity

Our Standards Before anything goes into a product, it must meet strict requirements for:

  • Identity - exactly what it should be
  • Purity - clean and free from contaminants
  • Quality - consistent and effective

Our Commitment

  • NASC Quality Seal (where applicable)
  • Certified B Corporation™ - committed to people, animals, and the planet
  • Veterinary formulated with decades of experience behind every product

Where Our Products Are Made

  • Our Apothecary herbal remedies are crafted in Vermont with our Master Herbalist

Sourced with intention. Crafted with care. Held to one standard: ours

Are these supplements safe for cats?

In many cases, yes. Most of our Apothecary formulas are designed to support both dogs and cats, with dosing adjusted by weight. What Works for Cats

  • Our herbal drops (tinctures) are commonly used for cats
  • Select powders like Healthy Digestion can also be used

Same formula. Smaller amounts for cats. A Cat-Friendly Approach Cats like things on their terms.

  • Start with a small amount and build slowly
  • Mix into wet food or something they love
  • Keep it simple, and consistent

Pay Attention Every cat is different. If something feels off, pause and adjust. When to Check First If your cat has a health condition or is on medication, it’s always best to check with your veterinarian before starting something new.

Made for cats, too—just scaled and introduced thoughtfully

Complete Care

Chew time is just one part of a happy, healthy day. Here's how to keep the good going.

Exceptional nutrition.

Wisdom Air-Dried Dog Food

POWDERS & HERBAL DROPS

Make mealtime just as thoughtful as chew time. Wisdom Air-Dried food is crafted with gut-first nutrition to support healthy digestion, energy, and overall vitality. Use it as their daily food or as a nourishing topper.

Shop Wisdom Dog Food

Protection from the inside out.

Nature's Protection

POWDERS & HERBAL DROPS

More than a product. It's a practice. Protect against fleas & ticks with our herbal flea & tick program.

Shop Nature's Protection

Accountability is not a destination.
This is where we are so far.

B Corp certification. Plastic neutral. 1% for the planet. These are not just badges. They are commitments with consequences. As a public benefit corporation, our obligations to people, animals, and planet are in our charter. And we are not done yet.

Forty-five years of refusing to settle

Two founders. One conviction. A refusal to accept what this industry calls good enough. Dr. Bob Goldstein on the science. Susan Goldstein on the conscience.

Together since 1979, still family owned, still guided by the same belief that started it all: that the animals we love deserve far better than they're usually offered.

Earth Animal's story

All animals deserve a good life